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SHOP NOW
COLLAB Roua ATELIER
TRUE COLORS
This limited and exclusive collection is in collab with Roua Atelier.
It marks a significant departure from industrial methods, embracing the ancient art of natural dyeing. This technique uses dyes extracted from plants, minerals, and other natural sources. Find out how NO two garments are exactly the same, as variations in plant materials and dyeing methods ensure that each piece is truly unique.
ATELIER VISIT
NEWEST & MOST OPTIMISTIC EXPERIENCE OF AMSTERDAM
Are you ready for an experience that sets the tone to change the fashion industry?
Book your private tour or join us on
The kick-off: 10-11 May (11-17h)
No booking needed, just walk in. Partner, kids, everyone is welcome. Join us with your optimism!
Join us for an Atelier Visit that transforms into a personal shopping
experience.
GROW OPTIMISM
Yes, it takes guts to be the first follower. But what are you waiting for. We can never grow our optimism without you. With this T-Shirt, made of a mix of recycled & organic cotton you can create a ripple effect of positivity.
MEET THE MAKERS
Our optimism to change the fashion industry starts right in the heart of Amsterdam and it’s where we hand-cut and sew your garment with a unique human touch. Meet the makers. Let them show you how we bring back the joy of making garments.
YES STATIEGELD
Je houdt van mode, maar wil niet bijdragen aan de groeiende textiel-afvalberg? Vanaf nu gaan wij samen de modecirkel sluitend maken. Met jouw aankoop zorg je dat je sweater 100% circulair wordt. Samen creëren we een wereld zonder kledingafval.
YES statiegeld, NO textile waste
New Optimist takes the revolutionary step towards 'statiegeld' on clothing. You are in control to ensure that your favourite sweater eventually becomes part of the fashion circle of life again.
WE’RE AT THE FOREFRONT OF A CIRCULAR ECONOMY
All our garments are made following the circular design principles of the Ellen MacArthur foundation. This means that:
1. We don’t create waste or pollution
2. We make durable garments
3. We use recycled materials and guarantee garment recyclability
FELLOW NEW OPTIMISTS
SPREAD YOUR OPTIMISM. WEAR IT
With each New Optimist piece you buy, you help us launch a new fashion era in which we bring back the joy of making garments.