WE ARE ON A MISSION TO PROVE THAT FASHION CAN BE CIRCULAR, SOCIAL, LOCAL.

NEW OPTIMIST ATELIER

New Optimist is a store with an in-house textile atelier, in the heart of Amsterdam. Here we design, cut and sew everyday green garments.

By putting the makers and the production process in the spotlight, we celebrate the beautiful craft of making garments.

HOW DO WE PRODUCE

CIRCULAR

Being part of a circular economy is extremely important to us in all the choices we make. We believe in solid solutions for a better future. How? Let us share our circular design principles that we use to make everyday green garments.

  • Make products that don’t create waste or pollution.
  • Make durable garments that last.
  • We use recycled materials, and make sure
our products can be recycled.

GOALS & COMMITMENTS