SHOP NOW

SHOP LOCALLY MADE

COLLAB Roua ATELIER

TRUE COLORS

This limited and exclusive collection is in collab with Roua Atelier.
It marks a significant departure from industrial methods, embracing the ancient art of natural dyeing. This technique uses dyes extracted from plants, minerals, and other natural sources. Find out how NO two garments are exactly the same, as variations in plant materials and dyeing methods ensure that each piece is truly unique.

YOU'RE WELCOME IN OUR

ATELIER SHOP

Book a time slot. Browse through the newest drops & see where the magic happens!

PLAN YOUR VISIT

END OF SEASON SALE

Our commitment goes beyond discounts – it's about making choices that positively impact people and our planet. Save on selected styles from our Fall/Winter '23 collection for a limited time.

SHOP & SAVE

MEET THE MAKERS

Our optimism to change the fashion industry starts right in the heart of Amsterdam and it’s where we hand-cut and sew your garment with a unique human touch. Meet the makers. Let them show you how we bring back the joy of making garments.

WE WELCOME YOU

YES STATIEGELD

Je houdt van mode, maar wil niet bijdragen aan de groeiende textiel-afvalberg? Vanaf nu gaan wij samen de modecirkel sluitend maken. Met jouw aankoop zorg je dat je sweater 100% circulair wordt. Samen creëren we een wereld zonder kledingafval.

NO CIRCULARITY WITHOUT YOU

YES statiegeld, NO textile waste

New Optimist takes the revolutionary step towards 'statiegeld' on clothing. You are in control to ensure that your favourite sweater eventually becomes part of the fashion circle of life again.

MORE IN OUR BLOG

WE’RE AT THE FOREFRONT OF A CIRCULAR ECONOMY

All our garments are made following the circular design principles of the Ellen MacArthur foundation. This means that:

1. We don’t create waste or pollution
2. We make durable garments
3. We use recycled materials and guarantee garment recyclability

FELLOW NEW OPTIMISTS

Great clothing and at the same time social, local and sustainable produced. Hopefully they’ll set the standard for the fashion industry’s future 💪

N Groot

A great little boutique. Amsterdam based circular fashion label with production happening in the shop! Great comfortable clothing. Support local!

Paul

Beautiful innovative clothing brand where justice and circularity come first. And it's beautiful too.

Robert Berends

At NEW OPTIMIST you can experience and see the passion of the makers and the people behind this beautiful sustainable clothing brand!! They honor their tagline - YES FUTURE - in terms of sustainability, social and local 👏

Mj Borghuis

Love this concept! Transparent and responsible brand. I have visited the shop and saw how they make the clothes! 😍 great quality! 👌🏽

Maria Flores

SPREAD YOUR OPTIMISM. WEAR IT

With each New Optimist piece you buy, you help us launch a new fashion era in which we bring back the joy of making garments.

DISCOVER THE COLLECTION